First, what is Authority? There is a misconception about this term. It is often thrown around casually. The dictionary definition though, is instructive: 1. The power or right to give orders, make decisions, and enforce obedience. 2. A person or organization having power or control in a particular sphere. In other words, the ability to be perceived as Donald Trump, as he is perceived on Celebrity Apprentice. Or Warren Buffett in the financial world. You are the almighty. The supreme voice. What you say is believed. What you say is enforced. What you say is gospel and is passed around as fact, in regards to your area of expertise, simply because you are the one who said it.
How is this dominant reputation created? Because reputation is an unspoken language. It is not created through “talk,” or 1-to-1 presentations. It is created by symbols: A book. Authors are judged as authorities. Articles. Columnists are judged as authorities. Expert interviews. People who are interviewed, because of their knowledge on a topic, are judged as authorities. The overarching theme here: Publish. True authorities, as perceived by the public, publish content. They convert their knowledge and expertise into some kind of documented work. Something that is tangible. A book. An article. An interview. Those, sadly, who refuse to understand the importance of this word, publish, too often, perish. Or at least have to hustle, harder, for a lot less result than they should get, from every output of energy they put into their business.